57
toy stuffing
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good926.17avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£276K£276K/yr · 343K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.21–£21.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Signals No Dominant Brand