48
towel radiator
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£49.50avg listing price — sweet spot $15–$100
Review moat
Great191.63avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.27–£90.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£131K£131K/yr · 221K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.9%90-day search growth — must beat 0% to launch