54
top soil
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£467K£467K/yr · 520K searches
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Review moat
Good1,445avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Price range
Okay£5.92–£19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf