50
toothpicks wooden
Worth a lookShows searches that convert (18.9% search→purchase), but prices mostly outside the sweet spot ($0.65–$7.56) keeps it on the watch list.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,160.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay£225K£225K/yr · 351K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Avg price
Bad£3.41avg listing price — sweet spot $15–$100
Price range
Bad£0.65–£7.56cheapest to priciest tracked listing — scored on the share inside $15–$100