59
tonies shelf
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great138.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.53avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.33–£42.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£133K£133K/yr · 411K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Signals Out of Stock