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toilet mat
Worth a lookShows low returns (1.4%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good£302K£302K/yr · 1.1M searches
Price range
Okay£5.75–£21.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.47avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,060.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.1%90-day search growth — must beat 0% to launch