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toilet brush
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible£3.3M£3.3M/yr · 3.8M searches
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.52avg listing price — sweet spot $15–$100
Review moat
Bad7,371.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.68–£15.16cheapest to priciest tracked listing — scored on the share inside $15–$100