45
tofu press
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£15.18avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.07–£26.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,065.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£57K£57K/yr · 65K searches