48
tissue paper
Skip itPrices mostly outside the sweet spot ($1.25–$6.50) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Review moat
Good546.5avg incumbent reviews — the moat a new listing must climb
Market size
Good£644K£644K/yr · 1.3M searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Avg price
Bad£3.67avg listing price — sweet spot $15–$100
Price range
Bad£1.25–£6.50cheapest to priciest tracked listing — scored on the share inside $15–$100