40
tissue paper for crafts
Skip itPrices mostly outside the sweet spot ($3.23–$7.88) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great343.31avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£4.61avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 54K searches
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.23–£7.88cheapest to priciest tracked listing — scored on the share inside $15–$100