56
thermarest
Worth a lookShows a sweet-spot price point ($57.32 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£57.32avg listing price — sweet spot $15–$100
Growth
Great+70.0%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Okay£8.26–£198.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,507.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£62K£62K/yr · 79K searches
Signals High Price