49
the grinch
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great352.3avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.27avg listing price — sweet spot $15–$100
Price range
Okay£3.36–£20.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£59K£59K/yr · 1.3M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier