50
terrarium
Worth a lookShows a sweet-spot price point ($26.41 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Incredible£26.41avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£7.99–£66.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great350.12avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£173K£173K/yr · 628K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale