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terrarium kit
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£29.34avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£7.99–£59.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great411.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£73K£73K/yr · 167K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand