55
tefal iron
Worth a lookShows beatable incumbent ratings (4.2★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£79.71avg listing price — sweet spot $15–$100
Market size
Great£872K£872K/yr · 227K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,486.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay£16.30–£256.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price