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ted lasso
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good834.15avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£12.30avg listing price — sweet spot $15–$100
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.69–£22.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£19K£19K/yr · 466K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier