50
teaspoons
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.26–$13.61) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Market size
Good£518K£518K/yr · 547K searches
Review moat
Good1,358.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Price range
Bad£2.26–£13.61cheapest to priciest tracked listing — scored on the share inside $15–$100