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teapot
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good£450K£450K/yr · 1.7M searches
Avg price
Good£12.36avg listing price — sweet spot $15–$100
Price range
Okay£6.04–£23.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,765.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand