48
tealight holders
Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Review moat
Great149.03avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.23avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.97–£19.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£38K£38K/yr · 115K searches
Growth
Bad-35.0%90-day search growth — must beat 0% to launch