58
tea towels
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 2.2M searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,597.51avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.45avg listing price — sweet spot $15–$100
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Price range
Bad£4.76–£12.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand