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tea lights
Skip itPrices mostly outside the sweet spot ($3.41–$10.69) — this niche doesn't clear our bar today.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,168.89avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-47.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.41–£10.69cheapest to priciest tracked listing — scored on the share inside $15–$100