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tea lights 8 hour burn 100 pack
Skip itSoft demand (-51.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£360K£360K/yr · 300K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,119.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.72avg listing price — sweet spot $15–$100
Growth
Bad-51.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.41–£10.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier