48
tea infuser mug
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,147.21avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.24avg listing price — sweet spot $15–$100
Price range
Okay£6.45–£21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 98K searches
Growth
Bad-42.3%90-day search growth — must beat 0% to launch