53
tea cup
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-30.1% this quarter) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£4.49–£56.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.37avg listing price — sweet spot $15–$100
Review moat
Great497.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 340K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand