50
tea cosy
Worth a lookShows low returns (1.3%), but soft demand (-43.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great320.64avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay£3.83–£23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 215K searches
Growth
Bad-43.2%90-day search growth — must beat 0% to launch