54
tea box
Worth a lookShows low returns (0.6%), but soft demand (-38.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Avg price
Great£15.03avg listing price — sweet spot $15–$100
Price range
Great£4.03–£48.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good564.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 130K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand