41
tartan ribbon
Skip itPrices mostly outside the sweet spot ($2.46–$13.41) — this niche doesn't clear our bar today.
Review moat
Incredible68.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 112K searches
Price range
Bad£2.46–£13.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier