49
tartan blanket
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£17.61avg listing price — sweet spot $15–$100
Price range
Great£5.61–£48.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,236.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 117K searches
Signals No Dominant Brand