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tart tin
Skip itPrices mostly outside the sweet spot ($5.00–$14.60) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good973.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 113K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.00–£14.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier