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50

tapestry

Worth a look

Shows low returns (0.6%), but weak search conversion (0.9%) keeps it on the watch list.

Market size 16Growth 17Conversion 11Competition 90Returns 97Price range 44Avg price 41Brand share 89Review moat 27Quality gap 60

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.64–£24.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.96

avg listing price — sweet spot $15–$100

Review moat

Okay3,838.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Market size

Bad£66K

£66K/yr · 677K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale