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table
Launch itA $1.2M/yr market growing +25.4% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£22.77avg listing price — sweet spot $15–$100
Market size
Great£1.2M£1.2M/yr · 2.4M searches
Price range
Great£8.23–£49.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Review moat
Good1,392.19avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale