56
table top easel
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£16.83avg listing price — sweet spot $15–$100
Review moat
Great470.44avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.60–£37.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£97K£97K/yr · 174K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch