41
table runner
Skip itPrices mostly outside the sweet spot ($4.17–$14.92) — this niche doesn't clear our bar today.
Competition
Great40%top-5 click share — an open shelf
Review moat
Good515.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£227K£227K/yr · 1.7M searches
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.17–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100