54
table protector
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-25.0% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great£3.49–£54.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.12avg listing price — sweet spot $15–$100
Review moat
Good1,495.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad£88K£88K/yr · 518K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.0%90-day search growth — must beat 0% to launch