table number holders
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good704.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Price range
Okay£3.30–£21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.68avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 175K searches