57
table cloth
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£641K£641K/yr · 3.1M searches
Review moat
Okay2,420.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.74avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.73–£15.53cheapest to priciest tracked listing — scored on the share inside $15–$100