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table centrepiece
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-23.4% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good851.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.24–£27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.88avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 503K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand