45
swiss roll tin
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good672.72avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Price range
Bad£3.80–£17.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£55K£55K/yr · 67K searches
Growth
Bad-39.3%90-day search growth — must beat 0% to launch