73
swing
Launch itA $962K/yr market growing +68.1% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Growth
Great+68.1%90-day search growth — must beat 0% to launch
Market size
Great£962K£962K/yr · 1.0M searches
Review moat
Great496.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good£103.75avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad£8.27–£1797.25cheapest to priciest tracked listing — scored on the share inside $15–$100