50
sweet jars
Worth a lookShows low returns (0.6%), but soft demand (-7.1% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,041.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.71avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£196K£196K/yr · 548K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.45–£20.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch