50
superhero party decorations
Worth a lookShows low returns (0.8%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great276.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.14–£23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.01avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 129K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch