57
super king size duvet
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£21.09avg listing price — sweet spot $15–$100
Price range
Great£9.36–£78.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£250K£250K/yr · 156K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,460.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.3%90-day search growth — must beat 0% to launch