65
super king duvet 4.5 tog
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+185.1%90-day search growth — must beat 0% to launch
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.51avg listing price — sweet spot $15–$100
Price range
Great£8.54–£45.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£102K£102K/yr · 60K searches
Review moat
Bad8,584.3avg incumbent reviews — the moat a new listing must climb
Signals Trending