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super king duvet 13.5 tog
Skip itSoft demand (-58.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£21.08avg listing price — sweet spot $15–$100
Price range
Great£11.21–£41.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,993.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad£29K£29K/yr · 23K searches
Growth
Bad-58.1%90-day search growth — must beat 0% to launch