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sunflower
Worth a lookShows low returns (0.4%), but soft demand (-1.2% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good568.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.21–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£117K£117K/yr · 301K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch