45
sunflower hearts bird food 20kg
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£25.18avg listing price — sweet spot $15–$100
Price range
Great£8.13–£38.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,455.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay£143K£143K/yr · 44K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand