68
summer duvet
Worth a lookShows demand growing +251.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+251.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.74avg listing price — sweet spot $15–$100
Market size
Good£340K£340K/yr · 324K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.97–£21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,302.62avg incumbent reviews — the moat a new listing must climb
Signals Trending