38
summer bulbs
Skip itSoft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,009.82avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.54avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 130K searches
Growth
Bad-63.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.68–£13.31cheapest to priciest tracked listing — scored on the share inside $15–$100