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sugru
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Review moat
Bad5,117.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad£81K£81K/yr · 53K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.10–£13.05cheapest to priciest tracked listing — scored on the share inside $15–$100