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sugar pot
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-26.9% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great256.63avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£2.87–£17.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£51K£51K/yr · 180K searches
Growth
Bad-26.9%90-day search growth — must beat 0% to launch